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# Brand Field (Wix)

A brand is defined as the supplier of goods or services. Normally, a brand will sell the products or services to another company or individual. Brand Field is provided only in the Matching Column section for Add feed in Wix.


![](https://storage.crisp.chat/users/helpdesk/website/d62b5cb7d6af5800/56cbd678-9b1c-4a43-85d0-67d8c2_11m399k.png)

The **Fixed Value** is when you want to apply the same value to all the products in the feed. You can do this by selecting the option as a fixed value and entering the value in the field instead of entering the column index or name. 

| For example: So, all the products will be imported as BrandA. ![](https://storage.crisp.chat/users/helpdesk/website/cbaa8fa9a6873800/9b57fe17-528f-4d70-a06b-243a71_mgw9yg.png)