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# How should I markup product pricing?

Set the markup pricing in the **Price** field within the Smart Settings of the store product field.

To set a markup on all products:

1. Open the **Price** field and select **Smart Settings > Price Conditions**.
2. Add a condition without an IF rule so it applies to every product.
3. Enter a multiplier in the **Then** formula. For example, use `*1.15` to apply a 15% markup to the source price or matched cost price.
4. Save the field settings and run the feed. Use **Preview Sync** first to review the calculated prices before updating the store.

If you are updating existing products by manual upload, make sure the products are matched using the correct identifier, such as SKU, before running the update. If no products are matched, the upload will update zero products.

For different markups based on price, cost, category, vendor, or another condition, add separate conditions. Use `price_f` for numeric price comparisons. Conditions are evaluated from top to bottom, so place the most specific or highest-priority rule first. Avoid overlapping ranges and unintended gaps.

For example, to apply tiered multipliers based on the source price, configure the rules in this order:

1. `price_f < 5` → `*3.5`
2. `price_f >= 5 and price_f < 10` → `*3.0`
3. `price_f >= 10` → `*2.8`

Use an `any` rule only as the final fallback when needed. For example, `any` → `*1.5` multiplies all remaining prices by 1.5. Use **Preview Sync** to review the calculated prices before updating the store.

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