Can we add a prefix or postfix during the add process?
Yes, you can automatically add a prefix or postfix to your product SKUs during the Add Feed process. This can be configured by applying dynamic custom text formatting in your field mapping or by using the Prefix Smart Setting in your matching column.
How to Set Up a Prefix or Postfix
Go to App → Feed Settings → Step 2: Matching Column → Product Identifier
- Locate SKU Field: Find the SKU field in your field mapping list.
- Select Custom Format: Choose the Custom Format option from the column mapping dropdown.
- Enter Format Syntax: Wrap your feed file column name inside double curly brackets
{{...}}and type your prefix before it or postfix after it. - Save Settings: Click Save Settings to apply your custom SKU structure to all imported products.
{{SKU}}) so Stock Sync dynamically pulls each item's SKU value.SKU Prefix and Postfix Methods Breakdown
1. Custom Text Formatting (Field Mapping)
Custom text formatting allows you to insert static text, vendor codes, or symbols directly before (prefix), after (postfix), or on both sides of your SKU value.
ABC{{SKU}}).{{SKU}}PART).

Formatting Type | Source Feed Value | Custom Format Syntax | Resulting Shopify SKU |
|---|---|---|---|
Prefix |
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Postfix |
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Prefix & Postfix |
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2. Prefix Smart Setting (Step 2: Matching Column)
Alternatively, you can add a prefix directly from the matching configuration step using the built-in Smart Setting.
Go to App → Feed Settings → Step 2: Matching Column
- Select Identifier: Choose your source SKU column in the matching column dropdown.
- Open Smart Settings: Click the Smart Setting (gear icon) next to the selected SKU column.
- Enter Prefix: Locate the Prefix field and enter your static prefix characters.
Key Rules & Technical Details
- Case Sensitivity: The column name inside
{{...}}must match your feed file header exactly (e.g., if your feed header issku_number, enter{{sku_number}}). - Subsequent Update Feeds: If you add a prefix or postfix in an Add Feed, the product will be created in Shopify with that modified SKU. Any subsequent Update Feeds must use matching identifier logic to locate and update the item.
Troubleshooting Steps
- Issue: The imported product displays literal text
{{SKU}}in Shopify. → Solution: Ensure your feed column name inside the double brackets matches the source file column header exactly. - Issue: Update Feeds fail to update products created with a prefix/postfix. → Solution: Configure the same prefix or postfix rules in your Update Feed so the identifier matches the modified Shopify SKU.
Good Articles to Continue
- [Custom Text Formatting in Description, Vendor, Title, and SKU Fields] → Learn how to apply custom text formulas and concatenate multiple columns across other product fields.
Updated on: 03/11/2026
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