Inventory Policy (Continue Selling) Field
The Inventory Policy field controls whether customers can purchase products when their inventory level reaches zero. By mapping this field, you can automatically enable or disable overselling (continue selling when out of stock) based on the specific indicators provided in your supplier feed.
Watch the Inventory Policy Walkthrough
Learn how to configure the Inventory Policy field and map continue/deny selling indicators.
How to Set Up Inventory Policy Mapping
Go to App → Feed Settings → Step 2: Matching Column
- Add Field Mapping: Locate or add the Inventory Policy (Continue Selling) field in Step 2.
- Select Feed Column: Map the column from your feed file that contains your selling policy or inventory data.
- Configure Smart Settings: Click the gear icon on the mapped field to open the indicator settings.
- Set Indicators: Define the specific text, wildcards, or blank values that represent "Continue" or "Deny" in your feed file.
- Save Mapping: Click Update to apply your changes.

Inventory Policy Smart Settings Breakdown
1. Enable Continue Selling
This setting defines the specific words or values in your feed that tell Shopify to enable selling when out of stock.
- The default indicator is
continue. - You can change this to match your feed file (e.g.,
true,Yes, or any other custom string). - This field supports wildcard matching
*.

Yes as the indicator.
<blank> to map empty values.
2. Disable Continue Selling
This setting defines the words or values in your feed that tell Shopify to disable selling when out of stock.
- The default indicator is
deny. - You can change this to match your feed file (e.g.,
false,No, or any other custom string). - This field supports wildcard matching
*.

No as the indicator.
* to capture any other variation or text that should trigger a deny action.
3. Update Policy Based on Quantity
If your feed does not explicitly state "Yes" or "No" for backorders but provides inventory quantities, you can still map the Inventory Policy field directly to the quantity column.
Condition (Feed Quantity) | Store Policy Result | Explanation |
|---|---|---|
| Deny | When the feed quantity is 0, the policy automatically disables out-of-stock selling. |
| Continue | When the feed quantity is 1 or greater, the policy automatically enables out-of-stock selling. |
4. Apply a Fixed Value
If your feed file does not contain an inventory policy or quantity column, but you want to apply the exact same setting to all products, use a Fixed Value.
- Select Fixed Value in the field dropdown.
- Enter
Continueto enable overselling for all products. - Enter
Denyto disable overselling for all products.

Key Rules & Technical Details
- Wildcard Priority: When using wildcards (e.g.,
*), be careful not to create conflicting indicators between the "Enable" and "Disable" fields. Make sure explicit indicators are processed correctly. - Empty Values: If your feed uses completely empty cells to represent a rule, you must explicitly type
<blank>into the indicator field for the system to recognize it.
Troubleshooting Steps
- Issue: Products are not switching to "Continue Selling" even though the feed says "True" → Solution: Check the Smart Settings in Step 2. Make sure you have entered
Truein the Enable Continue selling indicator field. Case sensitivity may apply depending on your feed formatting. - Issue: Feed uses multiple different words for out-of-stock behavior → Solution: Use the Find and Replace feature on the column to standardize the words into a single indicator (like
continueordeny) before the indicator logic applies.
Good Articles to Continue
- How to Set a Fixed Value in Matching Column → Learn how to assign universal default values to fields missing from your feed file.
- How to Use Find and Replace in Matching Column (Step 2) → Learn how to convert complex feed phrasing into simple continue/deny indicators.
Updated on: 27/10/2026
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