What is Not in Feed (Unmatched Variants)?

The "Not in feed" log will show the SKUs/variants that are NOT in the FEED but exist in your store.

Unmatched variants occur when product data in your store does not match any entries in your feed. syncX: Stock Sync provides flexible options to manage unmatched variants effectively:

You can check the Not in feed on the Feed Details page.

Option 1: Remove or Archive Using Auto Clear Discontinued Feed

For unmatched variants that you no longer need in your store, you can use the Remove or Archive Auto Clear Discontinued Feed feature. This keeps your store inventory clean and accurate by automatically removing unmatched or discontinued variants.

Steps to Use Auto Clear Discontinued Feed:

1. Open the Update Feed Details page.
2. Click the expand icon under Unmatched Variants.
3. Select the options as Auto Clear Discountinued Variants and confirm to proceed.
4. Check the existing Update Feed that link it to.
5. Configure the settings to remove or archive unmatched variants based on your preference in advanced setting of remove feed.
6. Save and update your feed configuration.

Once activated, it will automatically run based on the update feed and clear unmatched variants, helping you maintain a streamlined and up-to-date store. But make sure to apply a store product filter to include only the products from the specific supplier. Otherwise, it might affect other products in your store that aren't related to this supplier.

Option 2: Auto Update product when not found in Update Feed (Auto Update Discontinued)

For unmatched variants that you would like to update it, you can use the Auto Update Discontinued feed feature. This keeps your products up to date.

Steps to Use Auto Update Discontinued Feed:

1. Open the Update Feed Details page.
2. Click the expand icon under Unmatched Variants.
3. Select the options as Auto Update Discountinued Variants and confirm to proceed.
4. Check the existing Update Feed that link it to.
5. Adjust the mapping as needed.

• To map unmatched store variants to a static value, prefix the value with curly brackets. For example, {{}} Adibas in the vendor field will change all vendors to Adibas. You can also adjust price and quantity values using smart setting rules.
• To update prices and quantities with your markup/markdown and quantity rules, map them to 1, then enter the rules in the smart setting fields.
• For the markup, use the current_price (obtained from the store, not the feed file), for example: *0 + current_price *1.5

6. Click Finish to complete the setup.
7. The feed will run automatically after the selected Update Feed finishes processing and detects products that are no longer present.

Once activated, it will automatically run based on the update feed and update unmatched variants, helping you maintain a streamlined and up-to-date store.

Option 3: Leave Unmatched Variants in the Store

If the unmatched variants are still relevant or you want to handle them manually, you can choose to leave them in your store. These variants will remain active until you decide to take further action. This approach is ideal for:

• Temporary feed mismatches.
• Variants awaiting updates from suppliers.
• Products requiring manual review or adjustments.

Updated on: 12/02/2026