How to Set Up a Product Feed for Your Shopify Store

This guide explains the essential steps to set up a product feed in SyncX: Stock Sync for your Shopify store. It covers adding new products, updating existing ones, and connecting supplier feeds such as downloadable URLs, XML files, and Shopify Public Store connections.

1. Choose the Feed Type

You can create two main types of feeds:

• Add Feed: Imports brand‑new products into your Shopify store.
• Update Feed: Updates existing products (stock, price, images, variants, etc.). An Update Feed is intended for products that already exist in the store; it does not add new products.

If you need both importing and updating, you should create one Add Feed and one Update Feed. These must be configured separately, even when they use the same source file or connection. To manage inventory from multiple suppliers, create a separate feed for each supplier API or source; each feed can update the corresponding products in the same Shopify store.

2. Select the Source Type

When creating the feed, choose your source depending on where your product data comes from:

• Download URL / Feed URL (XML, CSV, JSON, etc.). If the URL points directly to a file, Import from URL is usually the simplest connection.
• SFTP/FTP connection
• Google Sheets, Dropbox, OneDrive, or email attachment
• REST API (request the supplier's endpoint documentation and credentials if required)
• Shopify Public Store (if the supplier uses Shopify but cannot install the Stock Sync app)
• Supplier integrations such as Stuller

Test the connection when available to confirm the source is accessible. If automatic format detection fails, select the file format manually.

3. Map Your Fields

Field Mapping is required so Stock Sync knows how to match your feed data to Shopify fields. Common mappings include:

• Product identifier (SKU, Barcode, Stock Code, etc.)
• Title
• Price and Cost
• Quantity
• Images (main and gallery)
• Description
• Vendor and Product Type
• Variants (if applicable)

Use Add More Fields to map additional data as needed.

4. Check Inventory Location

If your feed updates stock, confirm the correct Shopify Inventory Location is selected for the Quantity field.

5. Preview the Sync

Use Preview Sync to review what will be added or updated. This helps ensure that your mapping and identifiers are correct.

6. Run the Feed

Click Start Process to begin importing or updating. For an Add Feed, you can test the configuration by clicking Add Products and importing a small batch, such as three products. For an Update Feed, click Start Process to run the update. Large feeds may take longer and may show Processing or Queuing until completed.

7. Enable Automatic Updates

To run a feed automatically, open the feed detail page, click Set Automation (or Set Automation Schedule), and enable the schedule. Select the desired interval and time. If automation is not enabled, the feed must be run manually.

8. Adjust or Replace Feed URLs

If your supplier changes the URL, you can update it in:
Feed Details → Edit Settings → Step 1: Feed Manager.

9. Troubleshooting Tips

• If nothing imports, check if the feed contains products.
• If updates do not reflect, verify the product identifier matches your Shopify products.
• For Shopify Public Store connections, ensure the right store URL and mappings are used.
• If feed stays stuck on processing, reduce to a small batch (1–3 products) to test.

Following these steps ensures your product feed is properly set up and that data syncs correctly between your supplier and your Shopify store.

Updated on: 27/07/2026