Articles on: Matching Column

Description Field

Set up Description field mapping in Stock Sync to manage product descriptions, convert text cases, search and replace HTML content, format multi-column descriptions, and control blank value update behavior.

Available on: ✔️ Add | ✔️ Update | ✔️ Export

Watch the Description Field Walkthrough

Learn how to configure the Description field and smart settings in Stock Sync.

How to Set Up Description Field

Navigation path: Go to App → Feed Settings → Step 2: Matching Column

Add Description Field: Click Add more field and select Description.
Select Feed Column: Choose the corresponding column from your feed file containing product descriptions.
Configure Smart Settings: Click the gear icon next to the mapped Description field to set up text casing, HTML wrapping, or regex replacement rules.
Save Configuration: Click Save to confirm your field settings.

To update product descriptions, ensure the Description field is mapped in the feed. Leaving it unmapped prevents any description changes.

If your feed provides pre-formatted HTML descriptions, set Wrap each column mapped in paragraph to None to avoid adding extra blank lines.

Description Smart Settings & Detailed Breakdown

1. Case Convert

Convert text cases easily across product descriptions or strip HTML tags.

Option	Before	After
All lower case	this is a SAMPLE	this is a sample
All upper ucase	this is a SAMPLE	THIS IS A SAMPLE
Titleize case	this is a SAMPLE	This Is A Sample
Clean up all html tags	`<h3><em><strong>this is a SAMPLE</strong></em></h3>`	this is a SAMPLE

2. Find

Search for multiple words or phrases separated by commas. Search supports wildcards (*) and regular expressions.

Example: Entering *man in Find will match words such as woman or manicure from the feed file.

Regular expression example: To remove all HTML links from the description field, enter <a href=.?>,<a id=.?>,</a>.

3. Replace With

Replace the words or phrases identified in the Find setting with specified text or column variables.

Example: To replace target words with dynamic feed content, wrap the column name in double curly brackets like {{description}}.

4. Only Update if the Current Description is Empty

Toggle this option on to populate descriptions only for products in your store that currently have no description.

Available on: ✔️ Shopify Update Feed only

Enable this setting to fill missing product descriptions without overwriting existing descriptions in your store catalog.

5. Wrap Each Column Mapped in Paragraph(s) With...

Format descriptions automatically when mapping multiple columns to the Description field.

<p> paragraph: Formats each column as a paragraph.
<ul> unordered list: Formats mapped items in bullet point form.
<li> bullet point (auto wrap with <ul>): Formats mapped items into bullet points inside an unordered list.
<li> bullet point except for the first column: Formats all columns as bullet points, excluding the first mapped column.
<br/> line break: Formats mapped items separated by line breaks.

6. Convert Newline to Line Break

Automatically converts newline characters (\n) present in the feed file into HTML line breaks (<br/>).

7. Labels for Additional Info

Add custom text labels to mapped description columns (e.g., placing Height: before the value and cm after).

Labels for additional info can be added at the beginning or end of mapped values, such as Height is {{value}} cm.

8. Hide Label When Value 0

Automatically suppresses the text label when the corresponding feed value equals 0.

Example: If description is mapped to desc, height, weight, and width, and weight equals 0, the weight label and value will be hidden completely.

9. Set to Blank

Clears the store description when the incoming value in the feed file is empty.

Note: Numerical 0 or '0' is treated as a valid value, not a blank value.

10. Skip Update When Feed Value is Blank

Skips updating the product description if the feed file contains an empty description cell.

This setting is enabled by default to prevent blank feed cells from erasing existing store descriptions.

Key Rules & Technical Details

Blank Value Definition: Empty cells or blank strings trigger blank update settings (Set to blank or Skip update when feed value is blank). Numbers like 0 or "0" are not considered blank.
HTML Clean Up: Selecting Clean up all HTML tags under Case Convert strips all HTML elements, leaving unformatted plain text.

Troubleshooting Steps

Issue: Extra blank lines appear in product descriptions → Solution: Set Wrap each column mapped in paragraph to None in Smart Settings if your feed already includes HTML structure.
Issue: Empty feed fields are clearing store descriptions → Solution: Enable Skip update when feed value is blank in the field's Smart Settings.
Issue: Description field is not updating in store → Solution: Ensure the Description field is mapped in Step 2, and verify that Only update if the current description is empty is not blocking updates on existing items.

Good Articles to Continue

Custom Text Formatting in Description, Vendor, Title, and SKU Fields → Guide on applying custom static and dynamic text templates across mapped fields.

Updated on: 15/10/2026

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