How should I markup product pricing?

Set the markup pricing in the Price field within the Smart Settings of the store product field.

To set a markup on all products:

1. Open the Price field and select Smart Settings > Price Conditions.
2. Add a condition without an IF rule so it applies to every product.
3. Enter a multiplier in the Then formula. For example, use *1.15 to apply a 15% markup.
4. Save the field settings and run the feed. Use Preview Sync first to review the calculated prices before updating the store.

For different markups based on price, cost, category, vendor, or another condition, add separate conditions. Use price_f for numeric price comparisons. Conditions are evaluated from top to bottom, so place the most specific or highest-priority rule first. Avoid overlapping ranges and unintended gaps.

For example, to apply tiered multipliers based on the source price, configure the rules in this order:

1. price_f < 5 → *3.5
2. price_f >= 5 and price_f < 10 → *3.0
3. price_f >= 10 → *2.8

Use an any rule only as the final fallback when needed. For example, any → *1.5 multiplies all remaining prices by 1.5. Use Preview Sync to review the calculated prices before updating the store.

Updated on: 06/08/2026