Microsoft Advertising (Bing) Sales Channel

The Microsoft Advertising (Bing) allows you to create ads based on the products you choose to promote. To send your product feed from Stock Sync to Microsoft Advertising, follow these steps:

1. Create a new feed and select Export products to an external destination.
2. Go to the Sales Channel tab and select Microsoft Advertising (Bing).
3. Open Microsoft Advertising Feed Manager (Step 1). The default settings are already configured, so no additional changes are required.
4. Go to Matching Columns (Step 2). All required fields are pre-mapped by default. You can review the mappings and remove any fields that you do not wish to include before generating the feed.
5. Once the setup is complete, return to the feed dashboard and copy the generated feed URL from the Copy section.
6. Log in to Microsoft Advertising and navigate to Merchant Centre.
7. Next, go to Feeds and create a new feed. Configure the details, select "automatically download file from URL," and paste the Stock Sync feed URL.
8. Configure the download schedule based on your preferred update frequency so Microsoft can automatically retrieve the latest product data from Stock Sync.

After the setup is complete, Microsoft Merchant Center will regularly fetch your product feed and use it for Google Shopping ads and product listings.

Updated on: 29/06/2026