What is the difference between the Starter Plan and other subscription plans for Shopify?

The Starter Plan is designed for merchants with smaller catalogs or simple syncing needs. It supports up to 1,500 SKUs per feed and is suitable when you require a single feed or use real‑time cross‑store quantity sync. Other plans, such as the Expert Plan, allow higher product limits, more feeds, and faster or more complex automation. Choose Starter when your variant count and feed requirements remain within its limits; upgrade if you need more products, more frequent updates, or additional feeds.

Updated on: 24/06/2026