What should I check if my product feed is not importing products as expected?

If your product feed isn’t importing products as expected, check for common feed issues:

1. Check the feed queue and run status. If multiple feeds are running, your feed starts when it reaches the top of the queue. On the Feed detail page, use Add products or Start Process / Force Run to trigger an import. When testing, you can enable Only process 3 products (no credits required). A result of 0/0 means there are no new SKUs ready to be added; if products should be available, check a sample SKU and the mapping.
2. Verify the feed type and product status. Use an Add Feed to create new products. An Update Feed only updates products that already exist and does not recreate products deleted from the store. For Shopify store imports, ensure the source product status is Active, not Draft.
3. Check required values. The import file must contain SKU, Title, and Price for an Add Feed. For an Update Feed, SKU (or another product identifier) and Quantity are required. If the title column is missing or blank, products cannot be created. If a product already exists and includes a variant option, it may be scanned for new variants; however, a row with no variant option values is not re-imported.
4. Check the source and mappings. Confirm that the URL or file connection is accessible, and that every mapped column still exists in the source. Add the fields you want to import and map each one to the corresponding source column. Missing or outdated mappings (such as a removed Brand column) can stop the import. If a header is not recognized and column indexes appear in the dropdown, map the fields by their column index. For API feeds, verify that the configured file type matches the response, such as JSON.
5. Check product data. Correct incomplete image URLs—for example, image links missing https:—and ensure hierarchical feeds provide required product data, such as Title, on every variant row. Also check whether Skip product(s) with zero quantity is enabled if out-of-stock products should be imported.
6. Check identifiers and review a sample. Duplicate SKUs in the store can cause products to be skipped. If only particular products are missing, provide a sample SKU for investigation.

Fixing these issues—starting the feed, correcting the feed type or status, adding required values, updating mappings and URLs, or correcting product data—typically restores successful product import.

Updated on: 03/08/2026