What should I do if a product SKU is not found in the store?

If Stock Sync cannot find a SKU in your store, start by checking whether the product actually exists in Shopify and that it uses the exact same SKU as the one in your feed. A missing or mismatched SKU will prevent updates and imports.

If the SKU exists but is still not detected, verify whether there are duplicate products using the same SKU, as duplicates can cause the update to be skipped. Also check your identifier settings (such as SKU, Handle, or Handle + Option) to ensure you are matching the correct field. Once corrected, run the feed again to confirm the SKU is detected.

Updated on: 12/06/2026