What should I do if my products are not updating?

Product updates may fail for several specific reasons. Check the following confirmed causes:

• Incorrect feed access details, such as an invalid FTP username or password.
• SKU mismatches, including extra characters like a leading apostrophe. Remove prefixes or adjust Smart Settings so the SKU in the feed matches the SKU in your store.
• Large numbers of unmatched variants, meaning the identifiers in your file (SKU, barcode, etc.) do not exist in your store. Only exact matches can be updated.
• Variant or option values missing in your file. Blank option fields may cause new products or variants to be skipped.
• Filters excluding products unintentionally, such as filtering out rows with blank fields.
• Heavy metafield updates slowing down processing and causing delays in hourly schedules.
• Hitting your variant limit, which prevents updates until the limit is increased.
• System processing backlogs that temporarily place feeds in a queued state.

Checking these areas usually resolves update failures. If issues persist, review a sample SKU and the feed mapping configuration to identify mismatches.

Updated on: 14/07/2026